Challenge
To launch a new affordable (online) eyewear brand in a market and climate that weren’t aware and ready for such a concept.
Tactics
By teaming up with trusted influential people in different fields in Amsterdam we were able to help establish the brand. We helped them with their positioning, launch campaign, pop up stores and multiple events and collaborations.
Outcome
Within a year all industry influencials were familiar with Ace & Tate. They gained a lot of (press attention) and were able to branch out, and have since then become one of the most successful lifestyle brands out of the Netherlands.
"When Mark came to me, all he had was a pdf presentation but I felt that there was something there from the start. Building up this brand from scratch was both a pleasure as well as a pain sometimes... But after all I'm super proud of what we've accomplished together as well as the authority that Ace & Tate managed to become in such a short period of time. Mark you're a rockstar!"
Willa Stoutenbeek - Founder & Creative Director, W.Green
"Together with W.Green we successfully launched the Ace & Tate brand in Amsterdam and the Netherlands. The fact that W.Green was involved in both brand development, concept development as well as the guidance on how to approach media, really made them stand out for me."
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