The Vegan Food Festival is a three day plant-based food experience, with a diverse program of speakers, workshops, theater, film and live music. August 2018 the first edition successfully took place at the Westergasfabriek, welcoming over 17,000 guests who enjoyed vegan dishes prepared by both well-known and less-known restaurants from Amsterdam and surroundings.
W.Green was closely involved as communication partner and helped out with bringing the festival concept to live in the broadest sense of the word. We hosted a press diner, kick-started their Instagram account, did the production of talks during the festival, sending out of press releases and invites, did an influencer activation and brainstormed with the two founders Mik and Jeremy about almost every detail of the festival. The festival turned out as a great succes, 17,000 people came to visit and there was loads of attention from the press and influencers. We gained a total reach of 27 million people both nationally as internationally during the month of August only.
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