Afriek is a Dutch clothing brand producing contemporary high-end African print clothing in Rwanda through equal collaboration. The founders believe that ideas about Africa have been biased for too long and that it's time to change those prevailing perspectives.
W.Green has been working with Afriek since 2014 and has been responsible for their brand positioning including a consumer ideation process which resulted in brand guidelines and new campaigns for the brand. Besides that W.Green does Afrieks all-round communication and PR.
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1091 JZ Amsterdam