Goat Organic Apparel is an honest, organic and affordable apparel brand. In addition to being a clothing brand, it's also a movement that calls attention to animal welfare and environmental issues in a playful and distinct manner.
In 2018, for example, they called on their customers to protest at the Albert Heijn against the use of plastic, by leaving all the plastic of their groceries on the spot. This was a great way to create more awareness about an important environmental issue and at the same time generate more name recognition.
W.Green teamed up with Goat since the very beginning of the brand. We've worked together on their brand direction, visual identity, photography, all-over communication and PR and the production of several events and campaigns.
+31 20 221 35 00
Derde Oosterparkstraat 46
1091 JZ Amsterdam