The home of clean beauty & natural living

Nourished is an online multi-brand boutique with natural beauty and skincare products from Australia, New Zealand and beyond. It was founded by two friends and health experts, Erin and Floor. It’s their mission to inspire people with beautiful natural products that encourage a healthy lifestyle free from toxins yet full of potent plant-based ingredients.

The collaboration with W.Green started just before the first anniversary of Nourished. They where looking for a way to give the online boutique more personality and a distinctive look. We closely collaborated with founders Erin and Floor to discover what Nourished exactly is about and how this should be translated visually. We delivered an all-round visual identity and brought the concept even more to life with a photoshoot together with photographer Louiza Mei King.

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+31 20 221 35 00

Derde Oosterparkstraat 46
1091 JZ Amsterdam