CHALLENGE
Although Dr. Bronner’s is the number one natural soap brand in the U.S. and their products are being sold all over the world, there wasn’t a lot of brand awareness in the Netherlands.
TACTICS
The approach was just as upfront as their product. We invited all relevant Dutch media and influencers to join us for a boho style breakfast and soap making workshop at Mediametic.
Although the brand has a history that goes back five generations, it still is a family-owned business today. We were very excited that we were joined by the Bronner brothers Mike (President) and David (Cosmic Engagement Officer) to share the inspiring company history and engage with the Dutch media in a very personal and down-to-earth manner.
OUTCOME
Their brand awareness went up, interviews and talks with the founders were requested and facilitated. The brand has since been in high demand by press for Dutch publications.
I was very excited when we received an email from the Dr. Bronner’s team to help them with their very first press event in Amsterdam. I was familiar with Dr. Bronner’s soap and iconic bottle labels from my time spend in Los Angeles and always loved using it. But I didn’t know the beautiful and inspiring story that lies behind the brand until I dived into the long history of this family business. This made me even more thrilled to work with them. We had a very short window to organise this breakfast event. It was challenging, but we found a great location, MediaMatic, that was the perfect backdrop for this event with an amazing kitchen that prepared a delicious vegan breakfast. We had a long table where everyone sat at while the brother’s Michael (president) and David (CEO) Bronner gave a presentation about the brand. Afterwards everyone was able to make their own magic soap at the soap making station. It was a real pleasure working with this team as one!
Kim Leow - Project Manager, W.Green
“W.Green were a lifeline for us when we set out to organize events on a short timeline in Amsterdam featuring Dr. Bronner’s President and CEO. From our history and mission to our supply chain ethos and activist commitments – they get us, in a way few marketing and PR firms do. They helped us to execute an inspired and on-brand event, while helping us reach target media and influencers to fill the room. We’d work with them again without question.”
Working with Dr. Bronners was a dream come true on many levels. Their brand values match one on one with ours, but their team was also extremely pleasant to work with. They contacted us very last minute (on Christmas Day) but because we managed to function as a true team, we pulled it off in a relative short period of time. This is what flow feels like…
- Willa Stoutenbeek
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