Dr.Bronner’s is an organic soap brand from California, USA. Although the brand has a history that goes back five generations, it still is a family owned business today. 'All One’ is Dr. Bronner's main slogan that says a lot about how they're doing business: committed to making socially and environmentally responsible products of the highest quality and dedicating profits to help heal mother earth. Their activist tone of voice and 60s inspired ‘Love & Peace’ aesthetics resonate with us completely so we felt extremely honored when Dr. Bronner’s reached out to us.
In February 2020, W.Green and Dr. Bronner’s collaborated on organizing a press and influencer event in Amsterdam with the goal to increase brand awareness and create more understanding about Dr. Bronner's inspiring history, values and mission.
I was very excited when we received an email from the Dr. Bronner’s team to help them with their very first press event in Amsterdam. I was familiar with Dr. Bronner’s soap and iconic bottle labels from my time spend in Los Angeles and always loved using it. But I didn’t know the beautiful and inspiring story that lies behind the brand until I dived into the long history of this family business. This made me even more thrilled to work with them. We had a very short window to organise this breakfast event. It was challenging, but we found a great location, MediaMatic, that was the perfect backdrop for this event with an amazing kitchen that prepared a delicious vegan breakfast. We had a long table where everyone sat at while the brother’s Michael (president) and David (CEO) Bronner gave a presentation about the brand. Afterwards everyone was able to make their own magic soap at the soap making station. It was a real pleasure working with this team as one!
- Kim Leow
“W.Green were a lifeline for us when we set out to organize events on a short timeline in Amsterdam featuring Dr. Bronner’s President and CEO. From our history and mission to our supply chain ethos and activist commitments – they get us, in a way few marketing and PR firms do. They helped us to execute an inspired and on-brand event, while helping us reach target media and influencers to fill the room. We’d work with them again without question.”
+31 20 221 35 00
Derde Oosterparkstraat 46
1091 JZ Amsterdam