Dr.Bronner’s is an organic soap brand from California, USA. Although the brand has a history that goes back five generations, it still is a family owned business today. 'All One’ is Dr. Bronner's main slogan that says a lot about how they're doing business: committed to making socially and environmentally responsible products of the highest quality and dedicating profits to help heal mother earth. Their activist tone of voice and 60s inspired ‘Love & Peace’ aesthetics resonate with us completely so we felt extremely honored when Dr. Bronner’s reached out to us.
In February 2020, W.Green and Dr. Bronner’s collaborated on organizing a press and influencer event in Amsterdam with the goal to increase brand awareness and create more understanding about Dr. Bronner's inspiring history, values and mission.
I was very excited when we received an email from the Dr. Bronner’s team to help them with their very first press event in Amsterdam. I was familiar with Dr. Bronner’s soap and iconic bottle labels from my time spend in Los Angeles and always loved using it. But I didn’t know the beautiful and inspiring story that lies behind the brand until I dived into the long history of this family business. This made me even more thrilled to work with them. We had a very short window to organise this breakfast event. It was challenging, but we found a great location, MediaMatic, that was the perfect backdrop for this event with an amazing kitchen that prepared a delicious vegan breakfast. We had a long table where everyone sat at while the brother’s Michael (president) and David (CEO) Bronner gave a presentation about the brand. Afterwards everyone was able to make their own magic soap at the soap making station. It was a real pleasure working with this team as one!
- Kim Leow
“W.Green were a lifeline for us when we set out to organize events on a short timeline in Amsterdam featuring Dr. Bronner’s President and CEO. From our history and mission to our supply chain ethos and activist commitments – they get us, in a way few marketing and PR firms do. They helped us to execute an inspired and on-brand event, while helping us reach target media and influencers to fill the room. We’d work with them again without question.”
Working with Dr. Bronners was a dream come true on many levels. Their brand values match one on one with ours, but their team was also extremely pleasant to work with. They contacted us very last minute (on Christmas Day) but because we managed to function as a true team, we pulled it off in a relative short period of time. This is what flow feels like…
- Willa Stoutenbeek
+31 20 221 35 00
Derde Oosterparkstraat 46
1091 JZ Amsterdam