Etsy, the online marketplace where people around the world connect to buy and sell unique goods, teamed up with studio Rijks of Rijksmuseum for a special collaboration during Amsterdam Fashion Week: Guild of ’14, a unique fashion and design exposition. Nine international Etsy artists and designers created contemporary interpretations of their favorite work in the Rijksmuseum, with astounding results.
Guild of ’14 showcased the work of a strong selection of international Etsy sellers. From standout prints of rich banquets and accessories featuring mythical beings to gilded design made by real artisans, all inspired by the world-renowned Rijksmuseum collection.
W.Green worked together with Etsy and studio Rijks on the concept, art direction, production and overall PR of Guild '14.
"I’ve personally always loved Etsy. In the Netherlands their image was a little less cool than their home markets New York and London. So it was great to bring forward their creative nature by teaming up with Rijks Studio and the creative team of photographer Ester Grass Vergara and stylist Thomas Vermeer."
- Willa Stoutenbeek, Founder, Creative Director & Chief Cheerleader
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