From old trucks tarp to one-of-a-kind bags, who’d thought it. Well, founders Markus and Daniel, aka the FREITAG brothers did. Inspired by the multicolored heavy traffic that blared past their shared flat in the middle of Zurich every day, they developed their very first bag from used truck tarps, discarded bicycle inner tubes and car seat belts. Today, almost 30 years and 50 bag models later, FREITAG continues to be widely recognised for their iconic tarp bags, whilst continuing on their mission of innovation, creativity and environmental awareness. As true pioneers in sustainability, FREITAG has pushed itself beyond the realms of truck tarp bags. In 2014 they launched their own textiles. Developed in-house from scratch and produced in Europe, they created their 100% compostable clothing line called ‘F-ABRIC’. Made from bast fibers Hemp and Flax, F-ABRIC textiles are 100% naturally biodegradable, including the threads and selvage. Each piece of clothing thus becomes fertile soil for new raw materials and the cycle continues.
It was an exciting experience to discover Zürich and the FREITAG factory with a lovely group of journalists. On Wednesday evening we took the night train to Zürich where a program of two days was waiting for us. FREITAG invited us to the factory for a guided tour to discover the place where it all happens. In the factory we learned about the production process behind the beautiful FREITAG bags made from truck tarp. It was amazing to see how passionate and motivated every single employee is. Logically, since FREITAG adopts a holacracy structure which is very unique. I really fell in love with the company and their way of working. Everything is well thought out and you can feel the excitement everywhere. FREITAG is a pioneer, and sustainability is in the nature of the company. This is definitely an experience we will never forget.
Kimberly Balten - Project Manager, W.Green