No-nonsense skincare by Naïf

Naïf is a qualitative, natural skincare brand that wants us to meet the world unprejudiced again. They offer contemporary and accessible products in a no-nonsense way. Without the bullshit. The products contain no harmful ingredients, for kids as well as grown ups, to experience life as carefree as possible.

Naïf came to us with a clear question: how can we translate the successful baby care products to a grown-up skincare range that also appeals to women? What they had was a smart, good-looking product but what they didn’t have was experience in targeting women, nor a tone of voice, visual identity or content. By working closely with the client we got to know the vision of the founders and translated this into Naïf's grown up version of the brand personality and helped to build a community of fans.

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Client Naïf
Services Brand introduction & visual identity

Campaign shoot by Jasper Abels

Every brand needs a face. The face of Naïf looks natural, friendly, and beautiful but not ordinary. To capture this particular look we collaborated with photographer Jasper Abels and model Eveline Rozing. The backgrounds are clean and colorful and Eveline looks unbeatable real. This series of portraits and close-ups of hands and products form the backbone of Naïf’s visual communication and are used across the website, social media and paid media.

- Willa Stoutenbeek, Founder, Creative Director & Chief Cheerleader

"W.Green took away the biggest struggle in our short history. How to translate our baby care brand into a mature skincare brand? They gave the brand a face. We are now ready for lift-off."

- Jochem Hes, co-founder Naïf

In 2018, when the Naïf grown up range launched and got more established we started doing work for the Naïf baby’s & kids range as well. The strong visual identity of the grown up line had to be brought closer to the baby’s & kids brand. So we did a photoshoot together with photographer Louiza Mei King that captured the products in a series of clean but atmospheric stills and a second series combining the cutest baby boy and beautiful model Laura van Ree.

- Gabriëlle Ibelings, Junior Creative, Urban Farmer & Escapist

More info?
We thought you’d never ask!

+31 20 221 35 00

Derde Oosterparkstraat 46
1091 JZ Amsterdam