CHALLENGE:
How to position aromatherapy in an accessible, contemporary, convenient and attractive way.

TACTICS:
When the founders came to us they had a great business concept but no branding, storytelling or packaging. Transduce called their concept; the Nespresso of aromatherapy. We worked very closely with them on the branding, visual identity, storytelling, website and press launch.

OUTCOME:
A brand ready to hit the market and a successful brand activation with press and influencers.

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