Organic breakfast bowls, for a divine start

Z-Ora is an Amsterdam based organic and plant-based breakfast brand, founded by Isabel Zapf, a young entrepreneur who is committed to deliver a truly sustainable and healthy product. All ingredients are certified organic and lab tested on the mineral and vitamin levels to encourage a balanced diet. The breakfast mixes of Z-Ora invite the target audience to mindfully enjoy the serenity of the morning and start the day with a calm mind and nourished body. W.Green has been closely involved in establishing Z-Ora’s visual brand identity, working on the brand name, logo design, packaging design and brand shoot. We've officially launched Z-Ora in spring 2020 with a press mailing and product gifting and we continue representing Z-Ora.

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Client Z-Ora
Services Brand identity design & brand launch

For the logo design we chose to work with a font that has a strong identity and a beautiful balance between sharp and organic details. The brand name is composed from 'ora' (Italian for 'now') and the first letter of the founder's surname. The moment of the now is important to Z-Ora, because it's in the here and now where people can be fully aware of their impact and start making changes for the better.

- Gabriëlle Ibelings, junior brand designer

“We were very happy to work with W.Green from the very beginning. An agency with strong values and passionate people. W.Green translated our vision into a strong, unique visual identity and keep having a close eye on our brand and rising opportunities. Their ongoing support helps us to maximise our potential. A true partner for the most crucial steps along our journey from inception to growth.”

Isabel Zapf, founder

breakfast bowl with blue berries and apricot

Working on the Z-Ora project has been a fun and energizing experience. Isabel had a strong vision of where she wanted to go with her new brand and and we worked very closely throughout the process of developing the brand identity. We started off with pinpointing the brand's core identity and translated this into a brand name, logo design, label design and finally the brand shoot. Z-Ora turned into a beautiful brand with a delicious product (the Strength bowl is my favorite) that is ready for take-off. Photo credits: Debbie Trouerbach.

- Gabriëlle Ibelings, junior brand designer

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1091 JZ Amsterdam