AFRIEK

Our Difference is Our Power

The Imigongo dress

AFRIEK launched their new collection this year the Imigongo dress, in a highly sustainable way with a clear message: Our Difference Is Our Power. A mutually equitable collaboration involving tailors, designers, creatives, and a team stretching across Africa and Europe, the dress is inspired by the truth that all humans deserve to live equally and authentically. The dress was designed as a trans-continental collaboration between Rwandan artist Crista Uwase, French textile designer Stéphane Barbier, and Dutch-Japanese designer Lisa Konno. For the first time AFRIEK designed its own print incorporating Crista’s hand drawn designs, inspired by the Imigongo, a national traditional pattern that is an important part of Rwandan’s heritage.

At W.Green we are stoked to be working with AFRIEK once again, bringing their collection to the press and relevant people, making sure they're on top of mind.

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Client AFRIEK
Services All-round communication

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+31 20 221 35 00

info@wgreen.org

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