Chemicals are not for pussies

Yoni means vagina in Sanskrit and is also the name of the Amsterdam based brand that shook-up the fem care industry. Their mission is to make sure all women know what goes into their tampons, pads and liners, and whilst doing so, breaking the taboo around menstruation and the female sex organs. Tampons, pads and liners free from plastic, parfum and other secret ingredients are now fashionably packaged and to be found in mainstream supermarkets and drugstores.

We where partner to Yoni in launching their brand in 2015. Together with Yoni we created branded content, co-created campaigns and created their social media channels and direction. We also handled their press services and events.

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Client Yoni
Services Branding & all-round communication

More info?
We thought you’d never ask!

+31 20 221 35 00


Derde Oosterparkstraat 46
1091 JZ Amsterdam