W.Green

W.Green brings
style to sustainability
and ethics to
aesthetics.

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Are you paying attention where your fruit comes fr

Are you paying attention where your fruit comes from? 🍉 🍎 🍌

Most people are not aware that the fruit and vegetables sector faces a number of sustainability issues along the supply chain.

The issues at farm level include access to finance for input, a lack of transparency, limited knowledge on good social and environmental practices, poor quality and food safety.

The global demand for fruit and vegetables has increased in recent years due to healthier lifestyles in the west and a growing middle class in developing countries. In order to meet this increased demand, the entire fruit and vegetable sector needs to adopt more sustainable production methods.

Consumer awareness and transparency about how their purchases affect social conditions of millions of factory and farm workers around the world have also increased the interest in knowing where products comes from and under what condition they are produced.

You have so much Yet you are always hungry for mor

You have so much
Yet you are always hungry for more
The trick to being well fed is
You have to stop looking up
At everything you don’t have
and look around at everything you do.

- @rupikaur_

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+31 20 221 35 00

info@wgreen.org

Derde Oosterparkstraat 46
1091 JZ Amsterdam