CHALLENGE
Bedzzzy is a start-up brand that introduces the world’s first circulair mattress. W.Green started the collaboration before the brand was officially launched and we were briefed to work on the brand identity, visuals and communication strategy as preparation for the brand launch.
TACTICS
We teamed up with graphic designer, Beau Colin, who designed the logo and brand identity and we organized a shoot with the duo from Noow to create the first set of brand images
Developing the brand identity for bedzzzy together with W.Green was a joy. It was one of the smoothest, fastest and most easy going design and development processes that I’ve ever experienced. We had to think, act and create fast to launch this brand in time. I’m really proud of what we manifested together, a product that I truly believe with a brand identity that really fits the brand and its core values!
Beau Colin - senior brand strategist & designer, W.Green
The W.Green team sets the bar high. The team opts for top notch visual appearance and therefore requires a convincingly sustainable concept in return. No greenwashing at W.Green! The team has an extensive network and knowledge and understands entrepreneurship with a green heart. With a lot of dedication and enthusiasm, W.Green has given Bedzzzy a flying start. Thanks!
The brand photoshoot for bedzzzy took place in Pied-à-Terre a location that was ideal to mold into different kinds of sceneries, which even included an outside bedroom setting. The daylight in the studio beautifully embraced bedzzzy's product, resulting in photos that are inviting you to lay down on the comfortable mattress. In a style of clean and fresh photos made by studio Noow, it shows the story that bedzzzy wants to tell; a mattress that is good for you, but also for the world.
Claire Granlund - Creative Project Manager, W.Green
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