CHALLENGE
The tension between our daily wish for convenience and the increasing need for sustainability is what gave birth to Hej Tom. As our new subscription buddy, they offer a diverse range of companies available for subscriptions and will keep us from drowning in unused, uncancelled and wasteful subscriptions. The featured companies are not just any; only those committed to changing the world for the better get a spot on the up and coming subscription platform.

TACTICS
As the first subscription platform in the Netherlands, their brand had to drive home their mission in a clear and comprehensive way, but not at the cost of aesthetics. W.Green helped Hej Tom setting the foundations for their brand; we were briefed to work on the brand foundation, visual identity, brand shoot and the first communications for the brand launch including social media launch.

OUTCOME
We teamed up with graphic designer, Jessica Put, who designed the logo and brand identity and we art directed the first brand shoot with Noow Studios. The launch of Hej Tom’s website marked a promising starting point for everything that is yet to come for the new subscription platform.

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