Nourished is an online multi-brand boutique with natural beauty and skincare products from Australia, New Zealand and beyond. It’s their mission to inspire people with beautiful natural products that encourage a healthy lifestyle free from toxins yet full of potent plant-based ingredients. The collaboration with W.Green started just before the first anniversary of Nourished. They were looking for a way to give the online boutique more personality and a distinctive look.
We closely collaborated with founders Erin and Floor to discover what Nourished exactly is about and how this should be translated visually. We delivered an all-round visual identity and brought the concept even more to life with a photoshoot together with photographer Louiza Mei King
A successful brand launch
"It was amazing to be in charge of the art direction for this photo shoot. I loved working with the warm color tones and creating the textured backgrounds that played an important role in the concept. Shells are the most prominent styling pieces in this shoot, because they really show how beautiful and crazy intelligent nature is. Apart from that we try to grasp that Aussie feel of sun-drenched days and rays of light peeking through every window by working with a lot of sunlight. I believe we managed to capture that feeling really well."
Gabriëlle Ibelings - Junior Creative, W.Green
"Finding your brand identity can be a difficult and arduous task. The W.Green dream team have helped us tease out the ultimate essence and personality of Nourished and communicate this beautifully and honestly with our community. Our shared values of health, sustainability & humanity have made this a very enjoyable and successful partnership."