Introducing a skincare brand tied to a private members club and raising brand awareness that reaches further than their members community.
Soho Skin was created with members in mind and offers solutions tailored to the way Soho House members live their lives. A full schedule that navigates between professional and social activities. From the office to the gym, on to a lunch date followed by an exhibition opening. We invited Dutch beauty press that mostly weren’t closely familiar with the Soho House lifestyle, to experience a day in the life of a Soho House member. We facilitated a Soho Skin breakfast event and organized a day filled with member-style activities accompanied by a facial treatment in the Cowshed Spa.
A buzz around the brand, more understanding of the Soho House Community amongst Dutch press. Journalists signing up for memberships and multiple qualitative publications.
"The launch of Soho Skin, genderless skincare at Soho House Amsterdam was intimate & rewarding. It had the Soho feel of coziness wrapped in understated posh the British way. It was as if I was brunching in a friends lounge area while being educated about the benefits if hydrated glowy skin. My favorite product is the 24/7 treatment".
Shannakka Cannegieter - Project Manager, W.Green