Soho Skin - Press Launch

CHALLENGE
Introducing a skincare brand tied to a private members club and raising brand awareness that reaches further than their members community.

TACTICS
Soho Skin was created with members in mind and offers solutions tailored to the way Soho House members live their lives. A full schedule that navigates between professional and social activities. From the office to the gym, on to a lunch date followed by an exhibition opening. We invited Dutch beauty press that mostly weren’t closely familiar with the Soho House lifestyle, to experience a day in the life of a Soho House member. We facilitated a Soho Skin breakfast event and organized a day filled with member-style activities accompanied by a facial treatment in the Cowshed Spa.

OUTCOME
A buzz around the brand, more understanding of the Soho House Community amongst Dutch press. Journalists signing up for memberships and multiple qualitative publications.

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